Service
Sales Development
The sales development function without the internal build: no recruitment cycle, no ramp period, no single point of failure when someone resigns.
01 — Definition
What sales development is
Sales development is the top-of-funnel function responsible for identifying prospects, opening conversations and qualifying them into opportunities for account executives.
Internally it is one of the hardest functions to build. It needs specialist tooling, active management, continuous training and enough volume for individual performance to be readable.
02 — The problem
The business problem it solves
- Hiring an SDR takes months, and productive output takes months more.
- One departure removes the entire function and the knowledge with it.
- The tooling, data and infrastructure spend is significant before the first meeting is booked.
- SDRs often report to leaders who have never run the function and cannot coach it.
03 — Fit
Who it is for
- Companies considering a first SDR hire and weighing the true cost of it.
- Teams with account executives who are prospecting instead of selling.
- Businesses that tried an internal SDR function and could not make it consistent.
04 — Process
How we run it
- 01
Function design
We define what the function is responsible for, what it hands over and how performance will be judged.
- 02
Enablement
Offer, objections, competitive context and qualification criteria are documented so execution is consistent.
- 03
Tooling and data
Data sources, sequencing tools and infrastructure are provided and maintained by us.
- 04
Execution
Prospecting, outreach and qualification run to a defined daily and weekly rhythm.
- 05
Management
Activity and quality are reviewed continuously, with coaching against real conversations.
- 06
Reporting
You see activity, conversations, qualified opportunities and the conversion rates between them.
05 — Outcomes
What you should expect
- A working sales development function without a recruitment cycle.
- Account executives returned to selling.
- Capacity that can be adjusted as demand changes.
- Continuity that does not depend on one person staying.
FAQ
Common questions
Related services
Other parts of the system
B2B Lead Generation
A managed lead generation function that identifies the right companies, reaches the right decision-makers and converts interest into qualified conversations for your sales team.
Cold Email Outreach
Cold email done as an infrastructure discipline: separate sending domains, verified data, segmented copy and a testing loop, rather than volume from your primary domain.
LinkedIn Lead Generation
Outreach on the channel where senior B2B buyers verify who you are before they reply, run as a managed conversation programme rather than automated connection spam.
Appointment Setting
The layer between interest and a sales conversation: qualification, scheduling and preparation, so your team spends its time in meetings worth having.
Outbound Sales
The full outbound function operated as one system, for companies that want a commercial channel rather than a single campaign.
Next step
Ready To Make Pipeline Predictable?
Let's look at your market, offer and current sales process and determine whether outbound can become a scalable acquisition channel for your business.