Technology Vendors
Activate partner ecosystems by giving partners an experienced demand generation execution resource they can deploy against funded programmes.
Partner marketing
MDF-Funded Lead Generation & Partner Marketing
Uncapped Partners helps technology vendors, distributors and channel partners plan and execute MDF-funded campaigns designed to create qualified sales opportunities.
From campaign strategy and target-account research through to outbound execution and reporting, we provide the delivery capacity required to turn partner marketing budgets into measurable commercial activity.
01 — The opportunity
MDF Should Generate More Than Activity Reports.
Funding is rarely the constraint. Delivery capacity is. The same obstacles appear across vendors, distributors and partners.
- MDF budget going unused before the claim window closes.
- Partners without the internal resource to execute a campaign properly.
- Vendors needing partner activation that scales beyond a handful of accounts.
- Campaigns that produce activity reports rather than measurable pipeline.
- Partners struggling to build accurate target-account lists.
- Generic co-marketing campaigns with weak targeting and weaker relevance.
- Limited internal SDR or demand generation capacity.
- Difficulty proving return on the funding back to the vendor.
- MDF deadlines forcing rushed, poorly planned campaigns.
- Coordination overhead between vendors, distributors and partners.
We provide the execution layer between MDF budget and sales pipeline.
02 — The ecosystem
Who we work with across the channel.
Distributors
Support vendor and reseller campaigns across multiple partners, territories and technology categories without adding internal delivery headcount.
MSPs & VARs
Use available vendor MDF to generate targeted pipeline without needing to build an internal campaign team.
ISVs & SaaS Partners
Create co-marketing campaigns targeting specific industries, personas and named accounts.
Cybersecurity & Cloud Partners
Build highly targeted campaigns around vendor solutions, migrations, security requirements, cloud adoption and technology refresh cycles.
Vendors and ecosystem teams
If you need a delivery partner you can confidently introduce across your channel, we run campaigns to a consistent standard and report on them in one comparable format.
03 — Delivery
How the MDF campaign works
- 01
Campaign Strategy
Define the vendor solution, campaign objective, target market, ICP, offer and the commercial outcome the funding is meant to produce.
- 02
Target Account Selection
Build target-account and prospect datasets against the criteria that determine relevance and partner eligibility.
- Industry
- Geography
- Company size
- Technology environment
- Job title
- Buying triggers
- Existing technology stack
- Partner eligibility criteria
- 03
Campaign Development
Create the campaign messaging, value proposition, landing pages and outreach assets required for execution.
- 04
Outreach Execution
Run targeted outbound campaigns across the channels agreed for the programme.
- Cold email
- Account-based outreach
- Phone / SDR activity where part of the agreed campaign
- 05
Lead Qualification
Identify and qualify prospects with genuine interest before handing opportunities to the partner's sales team.
- 06
Reporting & Optimisation
Report clearly on activity, engagement and commercial outcomes so both the partner and the vendor can understand how the campaign performed.
04 — Campaign types
MDF campaign use cases.
Campaigns are built around a specific vendor solution and a specific buying trigger, not a general awareness message.
Cloud Migration
Generate conversations with organisations considering cloud migration, modernisation or optimisation.
Cybersecurity
Target companies experiencing specific security, compliance or infrastructure challenges.
Microsoft / Azure
Generate opportunities around Azure, Microsoft 365, security, Copilot, migration and related partner solutions.
AWS
Build campaigns around cloud adoption, migration, optimisation and relevant AWS partner services.
Infrastructure Refresh
Target organisations approaching hardware, storage, networking or data centre refresh cycles.
AI & Automation
Generate demand for AI, automation and productivity solutions through specific business use cases.
SaaS Adoption
Reach companies and decision-makers that fit a specific SaaS solution's ideal customer profile.
Partner Events & Workshops
Drive qualified registrations for vendor-funded workshops, webinars, executive events and roundtables.
05 — Why partners use us
Campaign Execution Without Building Another Team.
Engage the capability you're missing, at the scope the programme needs. This is a flexible outsourced execution function — not a list of purchased leads handed over without context.
Some partners hand over the whole campaign. Others already have messaging and only need targeting and outbound delivery.
- Campaign strategy
- ICP development
- Target account research
- Contact data
- Messaging
- Campaign infrastructure
- Cold email
- LinkedIn outreach
- Appointment generation
- Lead qualification
- Landing pages
- Campaign reporting
- Continuous optimisation
Ecosystem positioning
We work alongside the vendor, the distributor and the partner.
Vendor MDF
Funding allocated to a partner programme.
Channel Partner
Owns the relationship and the sale.
Uncapped Campaign Engine
Strategy, data, assets, outreach and qualification.
Target Accounts
Named, eligible, well-segmented.
Qualified Opportunities
Handed to the partner's sales team.
We help close the execution gap between vendor funding and partner pipeline.
We don't own the vendor relationship, the partner relationship or the sale. We deliver the campaign work that sits between them — and we report on it in a form both sides can read.
Reporting
One reporting framework, readable by the partner and the vendor.
These are the measures we report against for every MDF-funded campaign. Figures are populated from live campaign data — the framework below is shown unpopulated on purpose.
Campaign report — structure
Reported weekly
- Accounts targeted
- Prospects contacted
- Engagement
- Positive responses
- Marketing-qualified leads
- Sales-qualified opportunities
- Meetings generated
- Pipeline influenced
Definitions for each measure are agreed before launch so results stay comparable across periods and across partners.
The underlying services
What an MDF campaign is built from
Questions
MDF campaign questions
Have MDF Available? Let's Put It To Work.
Whether you're a vendor looking to activate partners or a channel partner with MDF available to deploy, Uncapped Partners can build and execute the campaign.